Author Archive
Natalie Charles
Does corporate jargon impress in business or are we better off just keeping things simple? Our content specialist, Natalie, explores this very subject in our latest blog.
Hey, everyone! In case you missed it, check out the other instalment in this 2-part blog series: Bot Vs Being: Is AI The Future Of Copywriting? (The Bot), where you…
How to keep your customers engaged during lockdown
For anyone out there considering a career as a digital copywriter for a marketing agency, it’s important to know exactly what you’re getting into and what kinds of skills you’ll…
According to linguistic experts, emojis are the fastest growing global language of all time They are also part and parcel of every modern chat platform worth its salt. Since their…
Why do consumers opt for your brand over another? What drives their buying behaviour? How will a target audience respond to your advertising efforts? For decades, marketers have attempted to…
When Google’s 2013 Hummingbird update introduced semantic search, it completely overhauled the entire search landscape as we knew it. Google’s enhanced understanding of user intent and contextual meaning accelerated the…
Though I’m a few years late to the party, I’ve recently been binge watching Mad Men and, like many before me, I’ve been amused, shocked, and impressed by the advertising…
If you’re reading this then, presumably, you found the title interesting – which is great! But why did the title grab your attention? Well, because the words were – as…
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