Author Archive
Darren Bond
Advanced segmentation is a relatively new feature of Google Analytics. It’s very powerful and can help you unearth some really specific information about your site’s visitors. What is an advanced…
After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. The tips coming up in…
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from…
When you’ve got your Analytics account up and running, you can start tracking the more advanced features on your site. Event tracking is a more recent (June 2009) addition to…
Welcome to the first post in a new Coast Digital series designed to help you unleash the power of Google Analytics (GA), the enterprise-class web statistics service. Every Tuesday and…
It’s no secret that everyone in our online marketing team is a major Google Analytics fan – and the fact that I spend more time with GA than I do…
Well, I had almost given up hope of receiving a Google Wave invite when – lo and behold – a good friend of mine emailed me. Subject line – “Want…
Google’s continuous algorithm tweaks have hit the headlines today. The Guardian published an article about the Foundem.co.uk website and its continuous struggle to rank. The husband and wife team that…
Microsoft and Yahoo have just announced that they’ll be teaming up in an effort to grab market share from Google. The deal centres on a ten-year contract, which will see…
If you’re going to work in the world of pay per click (PPC), you have to get to grips with endless TLAs (three letter acronyms). Once you’ve grasped the basics,…
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